Michelle Lehman joined the National Association of Broadcasters in 2006 and serves as executive vice president of Marketing. In this role, Michelle is responsible for advancing the NAB brand by elevating the organization's image before key audiences, as well as implementing marketing and advertising campaigns that address specific legislative and business challenges facing the broadcast industry.
Michelle develops and executes advertising campaigns to further NAB's advocacy efforts and directs marketing campaigns to promote NAB events and activities. She also oversees the association's branding, messaging, websites and interactive marketing efforts, including social media strategy.
Prior to joining NAB, Michelle served as vice president of Public Affairs at the National Beer Wholesalers Association. In this capacity, she was chief communications officer, responsible for outreach to media on issues of importance to the beer industry. Additionally, she oversaw production and distribution of the association's publications and public service campaigns, as well as advertising and marketing campaigns focusing on specific advocacy and social issues.
Michelle began her career in Washington, D.C., on Capitol Hill serving as press secretary to Rep. Bob Goodlatte (VA-06). She then served as associate director of technology policy for Dittus Communications, a public relations firm, where she oversaw strategic media relations for clients with the goal of bolstering their public policy initiatives. Michelle returned to Capitol Hill to serve as press secretary to the Senate Governmental Affairs Committee under the leadership of former Sen. Fred Thompson (TN) until his retirement.
Michelle resides in Alexandria, Va., with her husband David and daughters Caroline, Elsie and Vivienne.
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